Our street furniture portfolio is vast. It includes a collection of distinct eye level digital and static formats like bus shelters, newsstands, and vertical kiosks spread across the nation’s most lucrative urban markets. And while both digital screens and static panels have benefits as distinct as the furniture types themselves, they are not mutually exclusive. In fact, when activated in tandem, digital and static OOH work together to enable unmatched reach, creative impact, and message retention.
Drive Hyper-Local Engagement Across the City
JCDecaux static street furniture networks span entire neighborhoods and cities proper including Downtown employment centers, tourist hot spots and expansive residential neighborhoods far outside the city center. Beyond guaranteed ownership of the ad space, top advertisers leverage static formats to broadcast high impact creatives that maintain relevance over time and engage specific ethnic or socioeconomic audiences where they live and spend their time.
Target Downtown Activity with Full Flexibility
While static OOH leads in ad space ownership and granular demographic targeting, digital excels with creative capabilities, versatility, and its ability to generate brand awareness in the heart of high-profile events and cultural moments. Brands leverage digital street furniture to rotate a collection of ads that tell a multifaceted brand story including but not limited to new products, promotions, company ethos, and use cases. Combined with full motion video or dynamic integrations, digital OOH ads provide exciting marketing opportunities.
JCDecaux Innovate: Custom Digital and Static Activations
Advertisers are elevating standard digital and static activations with standout customization. JCDecaux Innovate programs include landmark bus shelter takeovers where digital creative flexibility meets static enhancement; vinyl wraps on the back panels, full ad face ownership, and additional static features like ceiling wraps, bench wraps, and more.
Multi-Format OOH for Cross-Journey Reach
Amid landmark events like parades, sporting events, music festivals, and conventions, digital and static outdoor ads work together to reach attendees as they move across the city. Both formats form a citywide media network that doesn’t just allow for brand visibility at or beside the event itself, but rather, visibility that follows target viewers throughout their entire journey- from transit hubs and hotels to post-event hot spots like bars, restaurants, and public spaces.
Learn more about our street furniture opportunities.