Museums, theatres, observation decks, and local event organizers leverage OOH to reach potential attendees
Amid a summer jampacked with activities and special events, local attractions across our markets are finding advertising success with JCDecaux street furniture media. Newly opened community centers, iconic museums, and immersive tourist attractions all reach their diverse target audiences of prospective visitors as they spend the majority of their summer outside of the home.
Similarly, event organizers for music performances, comedy shows, and various outdoor activities leverage street furniture advertising to drive the same awareness and intrigue that’s likely to translate into critical actions like foot traffic, online ticket purchases, or social media visits.
Amid a surge of international visitors to U.S. markets like New York and Boston during the FIFA World Cup, local advertisers are seizing the opportunity with outdoor advertising that amplifies limited-time fan zones and other top tourist attractions just as ad viewers are ready to plan their time between games. Just as with any local attraction OOH campaign, these ads intercept World Cup visitors as they travel between hotels, retail, transportation, and official FIFA venues in order to remain top-of-mind when it comes time to solidify the next leisurely outing.
When brands invest in physical pop-up activations, it’s critical that they put just as much thought and planning into how they’ll generate awareness of said event. Fortunately, JCDecaux offers the largest eye level digital screens across our U.S. including locations both near the event itself and across the city where prospective attendees are likely to be.
Explore how other top local attraction advertisers are generating interest and visits with JCDecaux OOH.
