Chicago Gourmet: Tapping into the Most Connected Airport and Event-Driven Tourism
When Chicago’s premier food festival, Chicago Gourmet, set out to attract culinary enthusiasts from beyond the Midwest, it relied on a targeted multi-airport campaign utilizing JCDecaux’s expansive portfolio across Boston (BOS), Los Angeles (LAX), Chicago O'Hare (ORD), and Miami (MIA). According to Forward Keys, MIA, BOS and LAX rank among some of the top feeder departure markets for travel into the Windy City. By positioning their creatives in these coastal hubs, Chicago Gourmet seamlessly engaged food lovers before they even boarded their flights.
This outreach feeds directly into Chicago’s powerhouse status as a premier destination for cultural events. Chicago O’Hare International Airport stands tall as the most connected U.S. airport, serving 214 domestic destinations and acting as a mega-hub for United Airlines. This connectivity hit an all-time peak during the summer season, supercharged by mega-attractions like Lollapalooza. Cultural events and conventions drove a record-shattering summer at O’Hare, which welcomed more passengers in July than in any month in its nearly 70-year history, averaging approximately 8.26 million passengers (or over 266,000 travelers a day) as part of a citywide milestone. Travelers arriving for major entertainment events demonstrate a high propensity to cross-engage with local culinary and city-wide cultural activations, making airport networks an indispensable touchpoint.
Capitalizing on Florida’s Most Frequented Route with Visit Tampa Bay
Visit Tampa Bay deployed a static campaign strategy putting its creative front and center at Orlando International Airport (MCO), capitalizing on the fact that the journey between Tampa and Orlando remains one of Florida's most frequently traveled routes. As Florida’s busiest airport, MCO handled a massive 57 million passengers, heavily propelled by the state's relentless tourism momentum.
To turn this traffic into deep consumer engagement, Visit Tampa Bay executed a strategic, high-impact takeover of MCO’s Terminal A and B Passenger Tunnels. This iconic domination features 28 banners strategically blanketing both walls of the tunnels to capture arriving audiences and transiters heading directly toward the car rental counters and parking garages. By securing this can't-miss, high-dwell-time corridor, Visit Tampa Bay ensures absolute brand immersion for thousands of vacationers and business travelers at the exact threshold of their Florida journey, reminding them to add Tampa to their list of must-visit Florida destinations.
Out-of-State Healthcare Giants Harnessing Airport OOH for Regional Expansion
Leading healthcare institutions like Tampa General Hospital and MD Anderson are capitalizing on JCDecaux’s high-impact airport media networks to capture market share within the booming global medical tourism sector. To learn more about how these hospitals successfully expanded its footprint beyond regional borders, dive into this JCDecaux article: Healthcare Marketing: Why Leading Hospitals Are Investing in Airport OOH | JCDecaux.
