According to a report from Virtuoso, a global network of luxury travel agencies and advisors, we are in the era of the “fallcation.” Bookings for fall travel have increased by 59% compared to last year, with a 77% increase in September sales, making it a peak month for travel. October and November sales are up 54% and 71%, respectively.
With this spike in travel interest and intention, travel and tourism advertisers are investing in public-facing outdoor media like JCDecaux street furniture and billboards to stay top-of-mind against competing destinations and ultimately drive consumer bookings.
OOH mass reach resonates with diverse travel preferences
Among the benefits of outdoor advertising is its ability to infiltrate bustling downtown landscapes where consumers across different budgets and interests spend their time each day- commuting to and from work, shopping, dining out, and most importantly, considering their next getaway.
Official tourism boards drive interest for short weekend getaways from Maine or Montana, cross-border travel to Cabo or Montreal, and even overseas trips to exotic destinations like Thailand, Japan or Spain. Whether the goal is a winter wonderland or tropical escape, OOH enables travel brands to capitalize on existing consumer trends and urban mobility, resulting in online bookings for the fall season and beyond.
JCDecaux street furniture drives online booking action
Consumer insights from The Harris Poll indicate that well over 66% of US adults are influenced by OOH travel ads, with 56% (70% Gen Z, 70% Large Cities, 62% Millennials) adding a destination to their travel bucket list after OOH travel ad exposure. 67% (82% Large Cities) report taking an action on a mobile device after OOH travel ad exposure, including looking up the brand or destination online, clicking the ad when seen again on social media, following the brand on social media, or scanning a QR code.
Explore how top advertisers in the tourism and travel industry are leveraging JCDecaux OOH to stand out among frequent travelers.