The message must be easy to absorb at a single glance. You have six seconds to convey your message. Maximize that short window of time with BIG, BOLD imagery and minimal text!
Assess how your text and backgrounds work together from a distance. Text should stand out and be legible.
HIGH contrast = high visibility
LOW contrast = no visibility
Your product or brand should be at the FOREFRONT of the OOH poster – let it be the first thing passers-by see & have it radiate the “WOW” effect
Celebrity endorsements establish value and welcome added interest to campaigns
Provide a call to action to promote consumer involvement. Create dialogue and interactivity with your branding.