Simplicity
The message must be easy to absorb at a single glance. You have six seconds to convey your message. Maximize that short window of time with BIG, BOLD imagery and minimal text!
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-08/1903_nyc_prada_luxury-apparel_w52street_5avenue5avenueA.jpg?VersionId=NGIwF7RGZCH8sRv4EkCpwN8NkoKzFMxo&itok=R7KrkDFd)
Legibility
Assess how your text and backgrounds work together from a distance. Text should stand out and be legible.
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-02/be-legible.jpg?VersionId=owxwvGbvRsXIPtxECtR1a.VA5jru32av&itok=49p32ob-)
Contrast
HIGH contrast = high visibility
LOW contrast = no visibility
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-02/2003_jfk_zoom_videocommunications_videoconferences.jpg?VersionId=uZsl_ipHjy2is1sNpVUFRNqqrts393ss&itok=LOGDseCf)
Imagery
Your product or brand should be at the FOREFRONT of the OOH poster – let it be the first thing passers-by see & have it radiate the “WOW” effect
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-09/1809_cdn_blackhawks_entertainment_sports.jpg?VersionId=G54SjUKMeA4Li.VSCjMoWdUhiskHZ_n2&itok=7Zg2V3tY)
Credibility
Celebrity endorsements establish value and welcome added interest to campaigns
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-08/SM020867%40CHI8280MD.jpg?VersionId=xks15zb8jZ77jwX51j11veaNfb0eBxL3&itok=gwLmwm2_)
Involvement
Provide a call to action to promote consumer involvement. Create dialogue and interactivity with your branding.
![](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-09/SM018489%40LAX1313DGA.jpg?VersionId=8nptnkykH8RJkAN1nw.AxQ1cLrZ26cbd&itok=0PI49oTb)