Leading luxury brand LVMH partners with JCDecaux Airports, leveraging both iconic digital sites and broad coverage programmatic networks to promote the fifth edition of Watch Week in Miami.
Maintaining Sales Momentum with OOH
The luxury market is soaring to record highs: auction house Sotheby’s reported $7.9B in 2023 sales (just under 2022’3 $8B), an uptick of over 40% from pre-pandemic. Pushed by a building interest in luxury amongst Gen Z, a trend which shows no sign of stopping, luxury brands can anticipate continued growth.
A powerhouse company in the luxury industry, LVMH benefitted from this trend; 2023 was a record year for LVMH, powered in part by a “robust growth in jewelry and powerful creative momentum for all the Watches & Jewelry Maisons.” As a new generation enters the market for luxury shopping, even leading brands have an impetus to maintain their market share, ensure strong brand awareness among new groups, and tailor their offerings to the tastes of new buyers.
With campaigns featuring both Tag Heuer and Hublot in Miami International Airport, it’s clear that LVMH is ahead of the game in this regard.
LVMH Watch Week 2024
As a longstanding brand partner to LVMH, JCDecaux Airport is proud to feature campaigns from Tag Heuer and Hublot in Miami to promote the fifth edition of LVMH Watch Week. As one of the biggest watch events- and the first of 2024- LVMH’s Miami releases are watched closely by watch collectors and enthusiasts.
To build enthusiasm and spread awareness of these major releases, LVMH is taking to our digital airport inventory in the gateway to Miami to promote two of the most notable new watches; Hublot’s MP-10 Tourbillon Weight Energy System Titanium is featured in full motion on our high-impact Concourse Digital Spectacular in MIA’s busiest concourse.
Tag Heuer’s campaign across our two full airport coverage digital networks promotes their special edition Tag Heuer Carrera Chronosprint x Porsche. This buy is especially savvy in advance of the upcoming Miami Formula 1 Grand Prix, continuing to build on the Tag Heuer brand’s affiliation with the sport through proximity, and the tagline “The race never stops.”