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Case Studies

By leveraging campaign effectiveness measurement solutions, JCDecaux demonstrates the ability of Out-of-Home to deliver client success across full funnel KPIs.

Coca Cola

Measured brand recall, purchase intent, and brand likeability for Coca-Cola Zero Sugar. 

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  • Adults 18+
  • Digital Street Furniture
  • Digital Billboards
  • Grocery
  • Boston, MA

Cosmetics Brand X

Measured the effectiveness of Client X campaign by evaluating brand awareness, campaign recall, main message takeaway, consideration, and overall effectiveness. 

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  • Adults 18+
  • Digital Street Furniture
  • Cosmetics
  • Chicago, IL
  • New York, NY

Delsey

Gauged awareness, perception, and consideration for Delsey. 

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  • Adults 18+
  • Digital Street Furniture
  • Static Street Furniture
  • Other
  • Chicago, IL

Dior Joy

Utilized awareness messaging in OOH media in NYC, Chicago & San Francisco to drive traffic to Dior locations. 

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  • Digital Street Furniture
  • Cosmetics
  • Chicago, IL
  • San Francisco, CA
  • New York, NY

DKNY Fashion

Utilized awareness messaging in OOH media to drive awareness of Fall fashion line and ultimately increased traffic to department stores showcasing collection. 

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  • Adults 18+
  • Digital Street Furniture
  • Static Street Furniture
  • Fashion
  • Chicago, IL

Dunkin' (2018)

Quantified the impact of JCDecaux's OOH campaign in driving visits to Dunkin' Donuts locations across NYC. 

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  • Adults 18+
  • Digital Street Furniture
  • Static Street Furniture
  • QSR
  • New York, NY

Dunkin' (2019)

Utilized awareness messaging in OOH media in New York to drive traffic to Dunkin' locations. 

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  • Adults 18+
  • Digital Street Furniture
  • Static Street Furniture
  • QSR
  • New York, NY

Equinox

Utilized awareness messaging in OOH media in San Francisco to drive traffic to the Equinox locations.

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  • Digital Street Furniture
  • Static Street Furniture
  • Fitness
  • San Francisco, CA
  • Winter 2020

ESPN

Gauged impact of out-of-home media on the ESPN network and ESPN+.

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  • Adults 18+
  • Digital Street Furniture
  • Other
  • New York, NY
  • Summer 2022

First Aid Beauty

Utilized awareness messaging in OOH media in Chicago to drive traffic to Sephora locations selling First Aid Cosmetics. 

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  • Digital Street Furniture
  • Static Street Furniture
  • Other
  • Chicago, IL
  • Summer 2020

Garrett Popcorn

Utilized awareness messaging in OOH media in Chicago to drive traffic to Garrett Popcorn locations. 

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  • Digital Street Furniture
  • Static Street Furniture
  • Other
  • Chicago, IL

Janovic

Utilized messaging in OOH media in NYC to drive traffic to Janovic locations. 

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  • Digital Street Furniture
  • Retail
  • New York, NY
  • Fall 2019