JCDecaux OOH brought this season’s hottest looks to city streets during New York Fashion Week.
From September 8th through the 13th, New York Fashion Week 2023 will have seen an approximate 230,000 attendees and generated nearly $900 million for the city’s economy.
For leading design houses, up-and-coming labels, and popular names in off-the-rack retail, Fashion Week is the premier opportunity to showcase brand evolution and set the stage for 2024 styles.
Once again, these brands leveraged JCDecaux street furniture advertising to meet industry insiders and fashion-forward urbanites at large in the nation’s couture capital.
Beyond clothing, Fashion Week is a valuable marketing opportunity for advertisers of accessories, jewelry, and fragrances to engage the same trendsetting audience with eye-catching visuals and celebrity endorsements for added impact.
With JCDecaux OOH, fashion advertisers could broadcast their styles across the city- from NYFW’s iconic Spring Studios headquarters in Tribeca to dozens of offsite venues and key shopping districts like Fifth Avenue, SoHo, Meatpacking, and Williamsburg.