TRUMETA is a new dietary supplement manufacturer that’s taking advantage of JCDecaux’s start-up empowerment program, Nurture, to generate buzz and scale their business.
With a mission of nutritional support sans GMO crops, pesticides, and other contaminants, TRUMETA is confident that it can revolutionize personal health management. All this brand needs is a platform to help amplify their message and gain traction against competitors.
![Trumeta campaign on NYC digital bus shelter](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-08/SM021105%40MN0195AB.jpg?VersionId=q7E6IR6.W9bKkT2_tgw11dYRyuD631mB&itok=udNXu3G-)
Enter JCDecaux Nurture; a start-up focused program that aims to provide exceptional data planning, creative advice, and investment matching with a guarantee of maximum reach to the broadest possible target audience.
![Trumeta campaign on NYC digital bus shelter](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-08/SM021105%40MN0217AB_0.jpg?VersionId=yFZue5XvIyyGnsX5ZsHLqxPculQoTZNn&itok=z2lGXMXz)
TRUMETA’s series of creatives pop against a bustling urban backdrop with our digital bus shelters across New York City- a perfect opportunity for TRUMETA to tell its story of sustained energy that’s ideal for workouts or just a day at the office.
![Trumeta campaign on NYC digital bus shelter](https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxus/s3fs-public/styles/staggered_gallery/public/blocks/picture/2022-08/SM021105%40MN01797AB.jpg?VersionId=4.Tdl788yIxIU9ca7CdXGDGSquwuZY88&itok=qAF51Xeg)
The ability for up-and-coming brands to gain a real-world voice achieves far more than visibility. By leveraging ad spaces like JCDecaux street furniture, advertisers present a sense of legitimacy to consumers that other media formats lack.
Additionally, out-of-home advertising takes advantage of consumers’ heightened sense of awareness when outside the home, thereby guaranteeing visibility that is more likely to translate into real-time actions.